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Welcome to the official blog for RISD's advanced studio, Design for Social Entrepreneurship, Fall 2008. This course aims to cultivate social entrepreneurial designers by investigating the power of products, systems and services to create positive social and environmental change both internationally and domestically.

Tuesday, October 28, 2008

Elevator Pitch

In Class Activity-Morning

As an entrepreneur, it is important to be able to convey your idea quickly and concisely. Whether at a networking event, making a pitch to potential investors, or running into someone who you admire--you must capture the attention of your audience within the amount of time of an elevator ride, because you never know who you are going to run into and when. An elevator pitch, if successful, will often get you in the door for a more lengthy presentation or conversation.

You are going to practice this by looking at some existing organizations. Choose one of the organizations from below and take a look at their website, or some have videos as well.

See how they describe themselves, what their projects are and come up with a 30 second elevator pitch as to what this organization is and does.

Do not simply read off their existing mission statement for your pitch. You must tell us the story in your own words.
A successful pitch includes:
What problem do you solve?
How do you solve it?
What do you sell?
How do you sustain yourself?
Why are you the best person for the job?

You will have 30 minutes to read over the materials and prepare, and 30 seconds to give your pitch to the class (I have a timer!). Manage your time so you read what you need to in order to collect your thoughts- write out the pitch or make bullet points for your presentation. Practice first. 

Choose from the following Organizations:

Sustainable South Bronx
Save the Bay

In the afternoon, we are going to have an engaging interactive workshop with Tony Johnson from the Office of Multicultural Affairs. We will meet in studio and walk to the Ewing house together.

After the workshop, we will return to studio.
Come prepared to pin up your two-page layout and give an elevator pitch of your design for development project. 

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